Case study: How we created a predictable lead source from scratch in ~3 months

Gordon and I talked about how FreeAgent (SaaS) and Kick ICT (IT solutions provider) benefited from highly effective online advertising strategies which fueled both companies’ growth.

We covered how we created profitable campaigns for FreeAgent in a highly competitive market, which enabled us to challenge companies who have deep advertising pockets like Xero and Quickbooks.

We also talked about how we built an entire paid advertising strategy from scratch for Kick ICT, creating a predictable lead source which is key for sustainable growth.

Gordon Ross – Head of Marketing at Kick